Google Adwords - Why negative keywords are an essential!
Google AdWords. One of the most controversial forms of advertising available on the web... from Google themselves. Have you seen those ad's on the top, side or even bottom of your screen? Those are ad's that businesses have paid money for so that potential customers can click on their business. And, they only have to pay for them whenever someone clicks on their carefully thought out ad.
So far, so good. Right? This sounds like a great opportunity to expand your business and make some mega money. AdWords is easy enough to set up with Google even having a live chat to assist you. However, if you are using AdWords to prompt your small business, then surely every penny counts? It is also crucial to ensure that your ad groups are as focused as possible. If you are a small, local business and want to ensure you are paying for the right clicks, it may be worth considering using negative keywords. If not used properly you could attract people who are looking for a job or someone who actually wants your product. It's pretty easy to waste your hard earned cash. Why not check out this list of negative keywords, to give your small business a fighting chance:
Using the Opportunities Tab
The opportunities tab in AdWords also provides automated suggestions for your account, including keyword suggestions. This is another great way to identify new keywords and even potential negative keywords for your account. When you are scanning the keyword recommendations look for negative keywords that you can add to your campaign advertising. For example, a bookkeeper and you see the keyword suggestion of ‘bookkeeper jobs’ you can add ‘jobs’ as a negative keyword if you don’t offer jobs as part of your service.Use these great tips to really zone into the market you are trying to captivate.
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